The Adtoken Coin is the crypto currency of the AdChain project. This project consists of a series of interoperable open protocols based on the public Ethereum blockchain.
The project is of particular importance for the digital advertising industry, which weighs around US$ 175 billion.
The first protocol in development is the adChain Registry. It is a public decentralized whitelist of online publisher websites that aim to help the advertising industry eliminate a fraud problem that costs more than $16 billion annually.
In this case, decentralised means that no single company or person has control over the whitelist.
What are the company’s goals behind adToken Coin?
Fraud on such a scale is made possible by the lack of transparency in the digital advertising supply chain.
Advertisers often don’t know for sure whether the ad on a website they want to buy is really that valuable.
The value of a website is also measured by the number of daily clicks, i. e. the number of visitors. More and more often, these numbers of visitors are driven up artificially by programmed bots.
For the outsider, the bots are almost indistinguishable from real visitors. The adChain Registry does not solve this problem of fraud directly, but it does provide the advertising industry with a platform through which it is possible to jointly define which pages are fraudulent and where the limit is to be drawn for questionable clicks.
It is in the interest of all participants to screen out fraudulent applicants in order not to reduce the value of the adToken coin.
Adtoken Coin in figures – Status 16.12.2017
The company’s market capital is US$ 21 million and its daily trading volume is US$ 200k.
Of the total of 1,000,000,000,000 Adtoken Coins generated, 600,000,000 are in circulation. This puts it in 147th place in coinmarketcap. com’s token ranking.
Who is behind the adToken Coin project?
adToken itself is a combination of different groups and companies, including ConsenSys, MetaX, the Data & Marketing Association (DMA) and the adChain Association.
The DMA does not take care of the technical aspects of the project, but its support increases confidence and strengthens the reputation of the project.
The technical team consists mainly of Mike Goldin and Miguel Morales. Goldin is the founder of ConsenSys.
He has already had great success with the smart contract project Ujo Music. Miguel Morales works at MetaX and has worked with two other software-focused companies in the past.
Shailin Dhar and Raleigh Harbour are active in consulting roles, both of which have a great deal of experience in the digital advertising world.
What is planned for the future of the adToken Coin?
AdChain starts as a registry of renowned publishers, but much more is planned for the future. As an open protocol based on the Ethereum blockchain, it allows developers from all over the world to create dApps that provide key functionality and increase usability.
This will provide many opportunities in the digital world for advertisers and publishers to coordinate advertising campaigns with each other through a range of customizable dApps.
Some examples of possible dApps that are to be built on adChain are Bot Recognition dApps.
These could distinguish exactly between generated clicks of bots and real visitors of a page. dApps for the reputation score, for the data management platform and even intelligent ad blocker dApps would also be conceivable.
Part of the Adtoken Coins are set aside as part of a bounty program to reward dApp developers for their contributions to the adChain protocols and application development.
You can’t buy it directly for fiat on any exchange. You can choose the best BTC exchange for your region and buy BTC there, then trade it for ADT on exchanges. Read here how you can quickly convert other coins to bitcoin and the other way around.
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