The Basic Attention Token (BAT) utilizes the Ethereum blockchain and Brave, a specialized web browser, which hosts BAT as its native currency with access to a plethora of advertising services.
BATs are designed for exchange between users, advertisers and publishers allowing advertising companies to commoditize user attention.
The BAT team wants to launch digital advertising into the age of cryptocurrency to ameliorate perceived failures in status quo marketing practices and arm advertisers with improved demographic targeting and content delivery tools. BAT tracks how users interact with advertising content and stores that data in a distributed ledger intended to ensure consumers experience fewer irrelevant advertisements.
Year in Review
One of the largest events for BAT in 2018 was its Coinbase listing.
The BAT Coinbase listing was not so much of a surprise for the community; BAT, an ERC20, was already a usable asset on Coinbase’s Toshi Wallet. The project has not had any run-ins with regulators – not even with the SEC – and has seen a marked increased in users, from 1m in December to 3m by the middle of July to 5+ million of Brave MAU by the end of the year.
They also implemented a donation flow fee revenue, smaller but scaled as far as possible via incentives to users who get BAT revenue from ads and want to give back to their pinned and top sites. A major work has been done to move from Brave Ledger confirmation and revenue flows to entirely decentralized on Ethereum flows using a state channel with ZKP for anonymity.
Read our comparison of Brave vs Firefox.
BAT team also works on integration into other apps based on open source & specs for greater ad buying leverage and publisher onboarding.
BAT Roadmap for 2019
The BAT roadmap is very detailed and transparent. The team constantly works on updating it, regularly informs the community about existing updates and works on the development of its product as can be seen from the activity on GitHub.
The first roadmap was published on March 23, 2017, which indicated the initial path of development of the project in general. The latest roadmap was published on GitHub, which covers all the important milestones of the project from December 2017 to the current moment.
Also, the team posted Brave Ads Roadmap, that plans to see user ads and publisher-integrated ads be implemented in 2019. That is, users, publishers, and the Brave browser will receive their share of the advertiser’s payment. The implementation of this feature can be the main catalyst for the subsequent development of the project.
General Market Movements and Sentiment Shift
The downfall of altcoins that were mainstream media darlings at the start of the year, BAT among them, can be attributed, in part, to novice investors getting scared off once the bear market kicked in with a vengeance. Every resurgence of bitcoin in recent period, was met with the, for the most part, inability of altcoins to rally with it. Reason for that can be rookie investors learning from their mistakes, while smart money that was previously watching from the sidelines has begun to enter into bitcoin.
These entities weren’t about to buy BTC when it was trading at an all-time high, but they’ll take a look now, having missed the boat the first time around. None of them, it seems, are interested in altcoins however, despite the fact that many are trading at a 5x discount. Institutional investors may be cautious, but they’re not foolish.
Some altcoins will continue to have some speculative value for the foreseeable future. But just like the now infamous tulips, the hysteria will eventually subside. We are already witnessing the first phases of that slide and even though most of the bag holders react emotionally to articles that criticize their coins, I am just observing the developments on the market. You better start emotionally detaching yourself from your “great sounding” coin because if goes nowhere, ideas are worthless without execution and real users that see value in the project.
Our BAT Price Prediction for 2019
BAT, as the rest of the market, is tied at the hip of bitcoin’s price action. If bitcoin embarks on another bull run, BAT can hope for one as well. Since that is very unlikely, don’t expect much to change for BAT price-wise in this year. So 2019 will be a year of boring sideways action with minor bitcoin ignited jumps and slumps.
The main currency in cryptocurrency markets is Bitcoin and given this, altcoins tend to fuel Bitcoin runs and Bitcoin tends to do the same in return. Given this relationship, Bitcoin price movements (or lack thereof) tend to effect altcoin prices.
When Bitcoin goes up swiftly, it will likely:
- Suppress or depress altcoins as money flows into Bitcoin;
- Or, take altcoins along for the ride
In cases when Bitcoin plunges, it will likely:
- Depress altcoins as money flows into fiat;
- Or, cause altcoins to boom as money flows into them, but this is rarely the case.
When Bitcoin moves sideways, it will likely:
- Cause altcoins to mimic that as traders wait for a clear sign on the direction of the market;
- Or, cause altcoins to flourish as traders look for returns in altcoins and try to get favorable trades in terms of BTC pairs.
To summarize, Bitcoin is the focal point of the crypto market in many ways, and with BTC trading pairs on every exchange, the gravity of Bitcoin is hard to evade.
The majority of projects will fail — some startups are created just to gather funds and disappear, some would not handle the competition, but most are just ideas that look good on paper, but in reality, are useless for the market.
Vitalik Buterin, co-founder of Ethereum said:
“There are some good ideas, there are a lot of very bad ideas, and there are a lot of very, very bad ideas, and quite a few scams as well”
Basic Attention Token (BAT) Future Outlook
As a result, over 95% of successful ICOs and cryptocurrency projects will fail and their investors will lose money. The other 5% of projects will become the new Apple, Google or Alibaba in the cryptoindustry. Will BAT be among those 5%?
BAT is a unique project built on the Ethereum blockchain that is tackling a big problem of one of the largest digital sectors – digital advertising. The project enhances the efficiency of digital advertising, blocking ads and trackers.
The team behind BAT is one of the strongest in the whole cryptocurrency industry with highly relevant experience. Additionally, the BAT ecosystem is very active, that is, the project has a wide network of users, publishers, advertisers, and partners.
The token economics of BAT are pretty sound and the roadmap is detailed and transparent.
BAT enjoys a first mover advantage in their niche and has substantial opportunities to dominate the advertising market given its competition from emerging blockchain projects. Moreover, BAT can also bite off a piece of the market from companies in the traditional industry.
However, not everything is milk and honey as there is a potential scalability problem, which can curtail the development of the project in the long-term.
BAT also remains highly susceptible to adverse market conditions; token price is moderately volatile.
All of this summed up means one thing: BAT might live through couple of orchestrated and, for a regular trader, completely unpredictable pumps but the majority of time will be murky sideways trading with small volume and no significant interest from the market.
Price will heavily depend on what BTC will do and since many analysts think BTC will not be making big moves in this year, it is hard to expect BAT will do them either. The price will probably stagnate and record slow-moving depreciation or appreciation depending on the team activity, potential technological breakthrough or high-level partnership.
Market prediction for Basic Attention Token – BAT Price 2019
With the market being completely unpredictable, forecasting the cryptocurrency price is really more of a gamble and luck rather than a data driven guesstimate.
Let’s throw a glance at the eminent publications and personalities, and their predictions regarding the BAT price, which will give us another point of view to consider:
Walletinvestor is a popular website that does technical analysis-based price predictions of various cryptocurrencies and traditionally has a skeptical outlook for most coins. According to them, BAT is expected to drop heavily to $0.09 per token in one year.
Trading beasts display that BAT can levitate around $0.25 within a year which means it will essentially trade sideways in the next year.
Cryptoground predicts that BAT might hover around the current level and reach $0.21 by the end of 2019. They even added their version of BAT price prediction 2024, where they stated that BAT might reach $0.91 by 2024, a 4.5x increase to the current price.
Digitalcoinprice gave a neutral prediction saying that by 2019 end, BAT might be worth the same amount of dollars like now – around $0.21 per token.
BAT Future: 2020, 2023, 2025
CaptainAltcoin's writers and guest post authors may or may not have a vested interest in any of the mentioned projects and businesses. None of the content on CaptainAltcoin is investment advice nor is it a replacement for advice from a certified financial planner. The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of CaptainAltcoin.com