The core idea behind TokenStars is to bring the interaction between stars, fans and advertisers to a new level and solve celebrity management industry problems.
Stars: talents and pros. In an era when professional career development highly relies on the ability to attract social capital and access the funding sources, stars need more ways to get discovered by the audience and sponsors.
Fans. The balance of celebrities, fans, and media has shifted dramatically. Fans no longer just watch. In real time they participate, analyze, critique, fantasize and connect with their favorite stars.
Fans need innovations that will provide opportunities for interaction and two-way communications with celebrities.
Advertisers. Brands seek new channels of promotion with highly engaged audience and demand transparent and adjustable tools to run advertising campaigns.
We understand that in order to encourage collaboration between huge number of participants TokenStars shall develop scalable digital solutions and competitive incentives for all parties.
Therefore, we build the modular blockchain platform that will allow participants to combine its blocks and achieve the desired results. Eventually it will change the way how celebrities connect with their fans and advertisers, making it more efficient and valuable.
We introduce TEAM token to empower the interaction between parties. TEAM tokens (ERC-20 standard) will serve as a form of access to the TokenStars platform and as an internal currency, required for the majority of operations and transactions within our ecosystem.
Pavel Stukolov – CEO
Irina Shashkina – Marketing Director
Andrei Toukmanov – CTO
Anton Vdovin – Scouting Analyst
Token sale opening date: 31. Aug 2017 4 months ago
Token sale closing date: 31. Oct 2017 2 months ago
Concept: TokenStars, a blockchain company plans to tokenize aspiring celebrities’ careers.
H2 2017: – Website- ACE Tokens creation and distribution- Module #9 Contest and Charity release- Partnership agreements with sports media- Partnership agreements with 3-6 Celebrities to support Charity Activities on the Platform- Global Marketing and PR activities targeted at fans to take part in Charity Activities and get aware of the
Platform: – 100+ customer discovery interviews with coaches, retired players, aspiring players and theirparents- Determine 10 potential ‘target’ PROs- Sign 2 PROs- Build the core team (Development, Scouting, Marketing)- In-depth research of the industry as well as 5 Job interviews with Sports’ agencies employees to better understand their business model, pain points, opportunities for disruption- Tennis, Soccer and other Sports advisory board assembly- Business advisory board assembly- Sign first sponsorship deal With the Brand
Q1 2018: – TEAM Tokens creation- DCV mechanism, Module #5 Voting release- Players’ Application Submission- Scouts’ activity personal dashboard- Module #4 Talent Scouting release- Website newsfeed for Talents- Global Marketing and PR activities targeted at young players and their coaches- Global Marketing and PR activities targeted at fans to take part in Charity Activities and get aware of the Platform- Start internal scouting Activities- Empower Scouts with more tools and information- Produce tutorials for the Scouts, Promoters and other internal training materials- Release internal Player assessment report- Finalize the typical agreement with the player- Sign two more sponsorship deals With the Brands
Q2 2018: – Players scouting analytics automation- Users’ analytics dashboard to follow the project KPIs- Players scouting analytics automation- Module #12 Ecommerce release- Promoters’ activity personal dashboard- Global Marketing and PR activities targeted at Sponsors- Establish a structured marketing framework for all the main TAs (target audiences): funnels, content, marketing automation- Hold first Junior players assessment sessions- Produce advertising pitch decks for Promoters- Produce PR media kits for promoters
Q3 2018: – Module #8 Fans Communications with Stars release- Module #1 Talent Support release- Global Marketing and PR activities targeted at all the main TAs- Run Marketing based on the measurable KPI-based and transparent Framework- Establish special projects and PRpartnerships to grow the awareness- Finalize the first Cohort Selection- Empower promoters with tools and information- Build small, agile internal advertising sales department
Q4 2018: – Module #7 Bounty Fan Club release- Module #2 Star ICO “Time Tokenization” release- Run Marketing based on the measurable KPIbased and transparent Framework- Monitor performance, adjust assessment criteria, prepare for the contract renewal- “Customer Success” Organization establishment for all TAs- Sign sponsorship deal (brought by a promoter)- Build sales volume via internal advertising sales department
H1 2019: – Module #6 Betting release- Module #7 Bounty Fan Club release- Module #3 Star ICO “Income Tokenization” release- Run Marketing based on the measurable KPIbased and transparent Framework- Set up the predictable Scouting process, running on a solid and measurable basis- Create and maintain cohort finalization and cohort management framework- Build a network of strong representatives in the most important sport and entertainment hubs worldwide
TokenStars is the first celebrity management platform on the blockchain, providing advanced tools and incentives for deeper interaction between stars, fans, and advertisers. Our rating for this ICO is 7.3 out of 10.0.
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