Will Nano (NANO) ever use marketing to propel their project?

Although only ranked 36th on Coinmarketcap, NANO is one of the most vigorous and active communities in the whole cryptoverse. What is particularly impressive about Nano is the involvement of their community in the development operations – there are numerous apps that run on Nano network that come straight out of the fan camp and not from the official development team.

This time, chinese members of Nano community chimed in their efforts in building up the Nano ecosystem by launching Nanochina.co.

“This morning, the Chinese community website Nanochina.co officially launched. The site was created to function as a hub for the Chinese speaking community and contains tutorials, information on exchanges, wallets, representatives and more.”

This will be the main vein for the China users of Nano to get streams of latest updates and news around currency.

In addition to this, the team worked on fixing technical issues on the network, most importantly the high CPU usage some nodes on the network were experiencing. This issue will be fixed with the Boulton release.

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These regular updates about technical improvements, textual and video explainers about the network and its efficiency are great, however – Nano is notorious for their lack of any marketing ventures when it comes to their project. The community is foaming at the mouth for some promotional activities but the team is in no rush to do anything on that front. That might not be a bad thing though, especially in the murky conditions of this bear market – most of those efforts would go in vain as cryptoverse is right now at the bottom when it comes to interest from no-coiners. The ones that are still in the crypto space already know about NANO but don’t use it, just like they don’t use any other cryptocurrency in their daily life.

So this strategy of no marketing is actually an optimal choice for the bear market as Nano needs broader and more robust infrastructure rather than hype and empty promises. The goal is to make Nano simple, seamless and easy to use, available on as many ecommerce and other platforms as possible, before launching a comprehensive and holistic marketing campaign.

Nano is fundamentally very sound project

Nano is the meat & potatoes of what’s the most critically important features of a cryptocurrency. Fast & feeless transactions.

Nano is a payment coin. That’s all it focuses on and it’s probably the most effective payment coin on the market. It’s is literally instant if you send it to and from a nano wallet and totally free. It’s perfect for arbitrage.

Nano solves the problem of being scalable, decentralized and secure by being the first crypto to use DAG based block-lattice architecture that doesn’t suffer from the same protocol based limitations other legacy blockchain based solutions use.

Focusing on being only a currency has also the strengths of being extremely lightweight (transaction fits to 1 UDP packet) and not having to clog the network with projects like cryptokitties.

While Nano does have the infrastructure needed to be a functional cryptocurrency (including merchants, exchanges, payment processors, software wallets, hardware wallets, gambling and betting and games), clearly many other projects have the same/are on their way to achieve the same. Nano is probably one of the most usable coins right now but they need to work on other aspects of their projects as well, not only the technology field. Marketing and building relationships with big players from ecommerce and retail industry is the next task for the team.

Therefore this probably won’t be enough to make Nano a commercially accepted crypto solution, for now at least. Still, there are arguments that Nano is undervalued at the moment, especially if you consider that projects like Bitcoin Gold or Verge are currently above it in market cap. If/when the long-awaited alt season greets the cryptosphere with its divine presence we should expect to see Nano as one of the stronger beneficiaries of it.


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Philipp Traugott
Philipp Traugott

Phil Traugott is a staff writer at CaptainAltcoin. As a trained marketing specialist for copywriting and creative campaigns, he has been advising top companies on the following topics: online marketing, SEO and software branding for more than 10 years. The topic of crypto currencies is becoming increasingly important for companies and investors and he found it very alluring and fitting for his skillset which prompted him to pivot his career towards blockchain and cryptocurrencies.

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