Justin Sun appears to have some kind of Ethereum fetish as he keeps comparing his project to the brainchild of Vitalik Buterin. In spite of notorious Ethereum problems with transaction speed and scalability issues, it still dominates the dApp market. At least the legit part of the market. Eos and Tron do seem to have a lot of going on on their blockchains but most of the projects launched are either outright scams or pretty shady gambling games.
That objective state of facts doesn’t hamper Sun’s inclinations to include Ethereum in his tweets. This time he basically went full 12-year old child mode and compared his followers with Vitalik Buterin’s; more precisely he wanted to point out Vitalik has more fake followers than him:
The immature comparison caused a backlash even from crypto personalities not really known as Vitalik’s fans:
Justin Sun seemed to be a marketing wizzard back in the bull days of crypto. Now he just looks like a broken record with only one track that he keeps spinning, without considering what his community or other crypto fans tell him.
Justin Sun should file a patent for his signature move: “announcing the announcement”. Back in the dizzying bull days it was a trump card which propelled Tronix, at the time, an empty project with nothing but whitepaper to show for, to the top 15 ranking on coinmarketcap.
As time passes by and bear’s firm grip of crypto markets squeezed the drunken optimism out of the investors, pulling the same trick out of your sleeve doesn’t cut it anymore.
This was his tweet from last week where he, in his trademark style, hyped up an unknown and multibillion partner. Credulous Tron holders salivated in guessing who could that mysterious partner be and what type of collaboration is it going to be. Well, it ended up being what more cautious among investors touted it to be from the start: a misleading marketing move.
Tronix founder should consult dictionary to check what the word partnership means and also check up the types of partnerships that exist in the business world. If you are a multi-billion business and you talk about partnerships with other companies – people assume you are talking about a business partnerships that entails use of your product or development of a new joint product with that partner firm. Nobody expects that the “partnership” is a consumer relationship where you rent a cloud services from your “partner”.
This is one of the problems of cryptocurrency world in general: regulations are loose or non-existent so any kind of behaviour passes with impunity. The only limit one can have is his creativity and personal, moral tenets which Tronix founder obviously lacks.
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Announce partnerships with value and substance or don’t announce anything. As one Redditor jocular comment explains it:
“I partnered with reddit to deliver this comment”
As you might expect it, it triggered an avalanche of hilarious comments like:
“My partnership with McDonald’s for lunch increased gas production by over 50%!”
“I am using Google Sheets to manage my Walmart grocery list == I have partnerships with Google and Walmart to disrupt the food supply chain industry”.
In conclusion, I would wish that Sun focuses more on actually delivering a whole suite of things he promised his network will accomplish instead of insulting the intelligence of his followers and TRX holders with cheap and shabby ruses like this. This type of poor and deceitful marketing is only harming the reputation of his project.