Home » Journal » For TRX and XVG to be ranked above Basic Attention Token (BAT) is blasphemy
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For TRX and XVG to be ranked above Basic Attention Token (BAT) is blasphemy

Felix Küster Felix Küster
June 7, 2018
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Basic attention token bat

Facebook’s privacy issues has shown the world (yet again) that we can not carry on with the status quo. Something has to change. Advertising and privacy of data needs to be decentraliZed, which BAT aims to achieve.

Basic Attention Token is taking the ad industry head on, with privacy in mind.

It’s definitely a great project with one of the most highly qualified developer teams in all of crypto. Their founder created JavaScript and co-founded Mozilla – Brandon Eich.

BAT has a mind-blowing potential and if you spend even 5 seconds of research into the project, you will agree with us. BAT could be the answer to so many of the problems that plague the internet experience, and it has been very exciting to track BAT progress and seeing them meet and exceed expectations on a regular basis.

Real question is why are coins like TRX and XVG worth multiple billions with a copy+paste whitepapers and stealing-code developers and token like BAT is worth 10x less. BAT token is a brilliant WORKING PRODUCT for the future of internet content monetization yet people still dump their money into scams.

This only goes to show how easy is to manipulate new investors in the crypto market – basic marketing and hype generating methods work splendidly in the world where no one reads whitepapers and does research into projects they put their money in. This coupled with sheep and cult-like mentality communities of these scammy coins tend to nurture leads to tunnel vision and high animosity towards anyone who dares to criticize their precious coin.

BAT explained in short …

Websites will have two sources of revenue form the BAT ecosystem: (1) User contributions from Brave Payments, (2) ad revenue from indirect BAT Ads. Indirect BAT Ads will payout 70% to the website each time and 15% to the user.

This is in contrast to direct BAT Ads which play directly to the user without a publisher site in between. There, users earn 70% of ad revenue and the publisher isn’t part of that relationship since it’s a direct ad!

With Brave and BAT you are not seeing more ads, but the same amount (as Brave blocks ads that are not BAT funded) of ads but you’re being paid to see them. All of this with more privacy for you.

BAT is something like a decentralized Patreon but even better because it sends your money based on how much time you spent consuming their content. You can choose who you send the funds too and how much. This is really looking like it might be one of the first legitimate use cases of an ERC20 token to transfer real world value.

The way BAT are going about their brand in regards to worldwide community engagement methods is second to none. There’s something really refreshing about seeing a team take their time to firstly develop a working product, all the while using influencer marketing effectively.

Brave browser enables automatic donations from the user to the sites he visits. But if you are not that into changing browser you use, they have Chrome and Mozilla plugins coming out.

What is the realistic price for BAT by EOY?

Marketing phase for BAT hasn’t even started. The token price can easily go 3-4x by the end of the year, especially if Coinbase rumor comes to fruition and the exchange does end up listing BAT as predicted by many. As the Coinbase CEO said himself about BAT:

“exactly the sort of token we’d like to support on Coinbase and GDAX over the coming year, make it easy to buy/sell these with gov currencies”.

BAT has a very clear and practical use case that fits perfectly in the modern era dominated by video and streaming platforms.

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Felix Küster
Felix Küster

Felix Kuester works as an analyst and content manager for Captainaltcoin and specializes in chart analysis and blockchain technology. He is also actively involved in the crypto community - both online as a central contact in the Facebook and Telegram channel of Captainaltcoin and offline as an interviewer he always maintains an ongoing interaction with startups, developers and visionaries. The physicist has couple of years of professional experience as project manager and technological consultant. Felix has for many years been enthusiastic not only about the technological dimension of crypto currencies, but also about the socio-economic vision behind them.

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