Facebook’s privacy issues has shown the world (yet again) that we can not carry on with the status quo. Something has to change. Advertising and privacy of data needs to be decentraliZed, which BAT aims to achieve.
Basic Attention Token is taking the ad industry head on, with privacy in mind.
Websites will have two sources of revenue form the BAT ecosystem: (1) User contributions from Brave Payments, (2) ad revenue from indirect BAT Ads. Indirect BAT Ads will payout 70% to the website each time and 15% to the user.
This is in contrast to direct BAT Ads which play directly to the user without a publisher site in between. There, users earn 70% of ad revenue and the publisher isn’t part of that relationship since it’s a direct ad!
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