Competition feeling the heat from Brave and BAT – Adblock CEO attacks Brendan Eich

The online advertising market is huge already and is expected to grow further, from $125.82 billion in 2014 to $220.38 billion by 2019. This represents a Compound Annual Growth Rate (CAGR) of 11.9% from 2014 to 2019.

Bearing that in mind, you will understand the fierce, even personal attacks among the competitors in this niche. One well known company in this niche is AdBlock – an incumbent, established name that earns money by blocking ads and having companies pay them to whitelist them. So AdBlock will block your ad and put customer first if you are not paying. If you do pay, then the customer doesn’t matter and Ad block betrays the name it carries and blocks nothing.

The quarrel between AdBlock CEO Tim Schumacher and Brave and BAT founder Brendan Eich started after a third user tweeted that his Chrome AdBlock plugin isn’t blocking the ads on ZeroHedge website and adding that Brave did its job 100%.

Eich responded by explaining why did the user see the ads – because of the business model of ABP.

That triggered an angry response from the ABP CEO who resorted to straight out attack on Brave and later on on the Eich himself. The ABP CEO stooped low and tried soiling his reputation with claims he was fired from Firefox, which Eich denied. He even made an ultimate juvenile move and kept misspelling Eich’s first name.

The two continued discussing the business models of their companies, seeing ABP CEO claiming the two firms are similar in the way they earn their money. Eich didn’t agree with that and made an important distinction: “The difference with our model is we only pay publishers, they do not pay us — we do not extra up to 8 figure fees from publishers in order to white-list ads which then might actually perform. Google pays tens of millions to make several billions. Everyone sees through this, Tim.”

The debate saw couple of more exchanges, tweets with substance entwined with snarky comments:

Overall, it is easy to conclude that incumbent tech is feeling the pressure of the new and probably better solutions. The fear is so pervasive that otherwise serious adults renounce good demeanor and hit way below the belt.

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Torsten Hartmann
Torsten Hartmann

Torsten Hartmann has been an editor in the CaptainAltcoin team since August 2017. He holds a degree in politics and economics. He gained professional experience as a PR for a local political party before moving to journalism. Since 2017, he has pivoted his career towards blockchain technology, with principal interest in applications of blockchain technology in politics, business and society.

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