Everipedia, the world’s first blockchain-based encyclopedia, and Brave, a privacy browser with integrated blockchain-based digital advertising platform, today announced a co-marketing agreement.
The partnership will initially result in a campaign aimed at boosting both brands among their respective communities and is the first step towards a deeper collaboration.
This partnership includes:
- Ad placement for Everipedia in Brave Ads and BAT Community homepage
- Everipedia featured within the BAT Community, including relevant information in the Weekly BAT, BAT Community Podcast and an appearance by Everipedia staff in an upcoming BAT Community AMA
- Articles on Brave’s community, partners, and creators featured on Everipedia’s homepage and highlighted on Everipedia’s social media
- Brave and Everipedia working to integrate each other’s platforms into their communities
As of January 2019, Everipedia has become the largest free English-language encyclopedia to ever exist, incorporating the 6 million+ entries contained on Wikipedia, plus original content.
Created by Sam Kazemian, Theodor Forselius, Mahbod Moghadam, the co-founder of lyrics annotation and media site Genius, and Larry Sanger, the former co-founder of Wikipedia, ‘Everipedia,’ the first-ever blockchain-based encyclopedia — and now a thriving competitor to Wikipedia.
The Brave web browser has an interesting genesis. In 2014 Mozilla’s CEO Brendan Eich left the company and started Brave Software, quickly beginning work on a new and perhaps game-changing web browser. Fast forward to 2016 and Brave Software released Brave, its open-source web browser. While similar to most browsers in many respects, Brave stands out in one key aspect: ad blocking. Specifically, it differs in how it deals with ad blocking and how that will ultimately affect businesses and the individuals browsing content.
In their announcement from October 16th, Brave said that the “platform engagement is extremely high” and listed their accomplishments so far:
- daily active users passed the 2.8 million mark
- monthly active users are now 8 million
- 385 privacy-preserving ad campaigns, generating 97 million ad confirmation events
- a click-through rate of 14%, while the industry average stands at 2%
- 12% of click-throughs result in page visits of 10 seconds or longer
- 2.36 million 10-second active page visits overall
- over 290,000 Brave Verified Publishers (verified content creators), which encompasses 200,000 YouTube creators, 33,000 website publishers or creators, 15,000 Twitch streamers, but also 28,000 Twitter accounts which joined to receive BAT after the announcement of Brave’s support for Twitter tipping.
Users can use Brave without any kind of ad intervention, but they do have an incentive to join Brave Digital platform: Brave promises that 70 percent of the money companies spend on these ads will go to users (the rest is kept by Brave). The funds will be paid out to users’ wallets via Brave’s Basic Attention Token (BAT).
BAT’s price has been stagnating lately as it currently hovers around $0.23 being ranked as the 29th cryptocurrency by market cap.
