![Why is ENS Price Surging? Ethereum Name Service Teams Up With Internet Domain Giant](https://captainaltcoin.com/wp-content/uploads/2024/01/image-48.png)
The Ethereum Name Service (ENS) token exploded over 21% higher in the last 24 hours, thanks to accelerating adoption from traditional DNS infrastructure giants. The powerful move came directly on the heels of ENS announcing integration with domain registrar juggernaut GoDaddy.
Per details from ENS, GoDaddy customers can now easily link their DNS domains to Ethereum addresses and ENS names. This unlocks “seamless integration with hundreds of applications across the Web3 ecosystem” by mapping human-readable names like John.eth across wallets, NFT platforms, and blockchain explorers.
Essentially, by harnessing ENS technology directly inside their user flows, GoDaddy can onboard millions of customers and businesses onto Ethereum rails in a simplified manner. The strategic bridge between legacy DNS naming infrastructure and cryptographic blockchain domains eliminates significant friction standing in the way of mainstream adoption.
The game-changing network effects from the collaboration with domain giant GoDaddy immediately sparked a renewed frenzy across ENS markets. Over $210 million ENS changed hands in 24 hours, propelling token prices over 21% higher convincingly.
Doge2014 raises 300K in days celebrating Dogecoin. Make potentially big profits and get in on exclusive airdrop!
Show more +ENS price surged from a low of $17.87 to a high of $21.89 at press time. The current market cap of ENS stands at $673 million. ENS is also up by over 69% in the last 30 days. The token exhibited a surge in price at the beginning of January after Vitalik Buterin’s tweet.
![](https://captainaltcoin.com/wp-content/uploads/2024/02/chart-96-1-1024x694.png)
Source: CoinStats – Start using it today
So in essence, with domain-naming protocols cementing themselves as a vital component of user-friendly blockchain onboarding, ENS continues to assert market leadership and standardization.
You may also be interested in:
- Why is Arcblock Price Up By 140%? Analyst Warns ABT Investors Of This Metric
- Why Ronin’s Price Tumbled After a Major Exchange’s Listing Mix-Up: Will the RON Listing Lead to a Rebound?
- Presale grows and grows – Ripple (XRP) & BNB (BNB) holders continue the bull run in Pushd (PUSHD) presale as 2024 shows big rewards
We recommend eToro
Wide range of assets: cryptocurrencies alongside other investment products such as stocks and ETFs.
Copy trading: allows users to copy the trades of leading traders, for free.
User-friendly: eToro’s web-based platform and mobile app are user-friendly and easy to navigate.