The cryptocurrency market experienced an upsurge in late 2024, leading to one of the biggest bull runs in recent years. The rise of meme coins, PolitiFI tokens, AI tokens, and decentralized science (DeSci) projects attracted investors’ attention and propelled Bitcoin to a new all-time high. This led to a massive influx of capital and liquidity into the market howbeit with a lot of volatility.
What Sparked this Bull Run?
A report from TokenInsight revealed that in mid-November, the surge in meme coins kicked off the bull run, with many new tokens driven by community backing and social media hype flooding the market. By December, spot listings on major exchanges reached their peak as traders looked for opportunities to make profits from this trend. AI-driven projects gained traction and took over by mid-December, attracting plenty of investor interest and capital. But by early January, the hype began to wane, and interest in new tokens dropped steeply. The launch of the $TRUMP token reignited market excitement and liquidity towards the end of January with the celebrity-driven hype around PolitiFI tokens sparking a new wave of investments and driving market momentum back up.
How Did Exchanges React?
As the bull run unfolded, new trends like meme coins, AI tokens, and DeSci projects gained traction. Meme coins and PolitiFI tokens were fueled by social media hype, AI tokens caught the eye of investors exploring the fusion of blockchain’s potential with artificial intelligence efficiency, and DeSci projects also presented fresh opportunities for scientific innovation. Exchanges had to quickly adapt to these evolving market dynamics and adopt a different approach for token listings. Many exchanges adopted different losing strategies with some exchanges prioritizing speed, traction, and user preferences while others took a more cautious approach, selecting only projects with long-term potential to maintain stability amid the volatility.
Insights from a TokenInsight report revealed that MEXC led the way in new token listings in this bull run, outpacing its competitors in both speed and success. MEXC listed over 461 new spot trading pairs, 1.5 times (317) more than Gate.io and 4.5 times more than Bitget(102). MEXC’s ability to rapidly and efficiently list high-potential tokens tied to popular trends and emerging categories like meme coins, DeSci, AI agents, and celebrity tokens distinguished it from its competitors.
MEXC’s streamlined listing processes that leverage automated market analytics and real-time liquidity tracking, enabled rapid token listings allowing them to list tokens often within hours. Notably, the TRUMP token was listed just 2 hours and 20 minutes after its initial on-chain liquidity injection. Other tokens like PNUT, CHILLGUY, BIO, RIFSOL, and VINE also saw swift listings. Additionally, MEXC’s focus on long-term potential helped it maintain a high success rate of 82.46% for its on-chain listings, compared to Gate.io’s 11.76%. MEXC’s user-first approach has strengthened its market position, enabling it to capture the largest market share among centralized exchanges and earn a top-five global ranking in market share in February 2025, as reported by Coindesk data.
Takeaway
The 2024-2025 bull run completely transformed the cryptocurrency landscape, compelling exchanges to adapt swiftly to the fast-paced changes in market trends and ever-evolving user preferences. They faced a critical decision: prioritize speed and efficiency to meet users’ demands or concentrate on listing high-quality tokens characterized by strong fundamentals, stability, and long-term potential. As the market continues to evolve, exchanges that strike the right balance between innovation and prudent risk management will be the ones to thrive in this dynamic industry.
DISCLAIMER: CAPTAINALTCOIN DOES NOT ENDORSE INVESTING IN ANY PROJECT MENTIONED IN SPONSORED ARTICLES. EXERCISE CAUTION AND DO THOROUGH RESEARCH BEFORE INVESTING YOUR MONEY. CaptainAltcoin takes no responsibility for its accuracy or quality. This content was not written by CaptainAltcoin’s team. We strongly advise readers to do their own thorough research before interacting with any featured companies. The information provided is not financial or legal advice. Neither CaptainAltcoin nor any third party recommends buying or selling any financial products. Investing in crypto assets is high-risk; consider the potential for loss. Any investment decisions made based on this content are at the sole risk of the readCaptainAltcoin is not liable for any damages or losses from using or relying on this content.
