Justin Sun seemed to be a marketing wizzard back in the bull days of crypto. Now he just looks like a broken record with only one track that he keeps spinning, without considering what his community or other crypto fans tell him.
Justin Sun should file a patent for his signature move: “announcing the announcement”. Back in the dizzying bull days it was a trump card which propelled Tronix, at the time, an empty project with nothing but whitepaper to show for, to the top 15 ranking on coinmarketcap.
As time passes by and bear’s firm grip of crypto markets squeezed the drunken optimism out of the investors, pulling the same trick out of your sleeve doesn’t cut it anymore.
— Justin Sun (@justinsuntron) October 12, 2018
This was his tweet from last week where he, in his trademark style, hyped up an unknown and multibillion partner. Credulous Tron holders salivated in guessing who could that mysterious partner be and what type of collaboration is it going to be. Well, it ended up being what more cautious among investors touted it to be from the start: a misleading marketing move.
Assuming the below is accurate, this deserves to be called out as misleading marketing. If I buy a computer with Microsoft Windows installed, I should not claim to have partnered with Microsoft without clarifying the limited nature of the ‘partnership.’ https://t.co/MbOhaYgkvD
— Ari Paul (@AriDavidPaul) October 15, 2018
Tronix founder should consult dictionary to check what the word partnership means and also check up the types of partnerships that exist in the business world. If you are a multi-billion business and you talk about partnerships with other companies – people assume you are talking about a business partnerships that entails use of your product or development of a new joint product with that partner firm. Nobody expects that the “partnership” is a consumer relationship where you rent a cloud services from your “partner”.
This is one of the problems of cryptocurrency world in general: regulations are loose or non-existent so any kind of behaviour passes with impunity. The only limit one can have is his creativity and personal, moral tenets which Tronix founder obviously lacks.
Announce partnerships with value and substance or don’t announce anything. As one Redditor jocular comment explains it:
“I partnered with reddit to deliver this comment”
As you might expect it, it triggered an avalanche of hilarious comments like:
“My partnership with McDonald’s for lunch increased gas production by over 50%!”
“I am using Google Sheets to manage my Walmart grocery list == I have partnerships with Google and Walmart to disrupt the food supply chain industry”.
In conclusion, I would wish that Sun focuses more on actually delivering a whole suite of things he promised his network will accomplish instead of insulting the intelligence of his followers and TRX holders with cheap and shabby ruses like this. This type of poor and deceitful marketing is only harming the reputation of his project.