Reliance Global Group (NASDAQ: RELI) has officially added XRP to its digital asset treasury, becoming one of the first publicly traded U.S. companies outside the crypto sector to do so. The company disclosed the move in an SEC filing dated September 30, 2025, confirming that XRP now joins its existing holdings of Bitcoin, Ethereum, and Cardano.
The press release describes the purchase as part of Reliance’s Digital Asset Treasury (DAT) strategy – an initiative focused on building a diversified portfolio of blockchain-based assets that combine innovation with long-term stability and value. While the filing did not specify the amount of XRP acquired, pro-Ripple lawyer Bill Morgan noted on X that the purchase is rumored to be worth around $17 million.
Reliance emphasized that its strategy centers on digital assets with “strong fundamentals and real-world utility.” The company highlighted XRP’s reputation for speed, scalability, and cost-efficiency, pointing out that it handles more than 1,500 transactions per second and settles payments in as little as three to five seconds – at a fraction of a cent per transaction.
Reliance Group Global has added XRP to its digital asset treasury. The rumor is XRP valued at $17 million.
— bill morgan (@Belisarius2020) October 8, 2025
The announcement which was filed by the company with the SEC on 30 September 2025, discloses that the company had added XRP to its existing treasury holdings that include… pic.twitter.com/JrKDkQXGoj
Chairman and CEO Ezra Beyman said the goal is to build a treasury that captures the transformative potential of blockchain while maintaining strong corporate governance and regulatory compliance. “By adding XRP to our portfolio alongside Bitcoin, Ethereum, and Cardano, we are reinforcing Reliance’s role at the forefront of blockchain adoption,” Beyman said.
Reliance Global Group primarily operates as an insurance brokerage and agency services provider, which makes its entry into digital assets particularly notable. Morgan suggested that the company’s move may hint at future tokenized insurance products or blockchain-based payment integrations. Similar strategies have been explored recently by other non-crypto firms in healthcare, travel, and finance that also adopted XRP.
The SEC filing positions Reliance among a growing number of traditional companies experimenting with blockchain integration at the enterprise level. For XRP, this development further strengthens its presence as a bridge asset for real-world applications, particularly in global payments and tokenized financial products.
While the XRP price showed little immediate reaction, the announcement adds to the growing narrative of institutional and corporate adoption for the Ripple-associated asset – a trend that could accelerate if more companies follow Reliance’s lead.
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