Render Network, OTOY, Stability AI, and Endeavor Partner to Standardize AI in Media and Entertainment

Render Network, OTOY, StabilityAI, and Endeavor have joined forces to shape the future of AI in media and entertainment. The partnership aims to standardize IP rights, workflows, and infrastructure in emerging AI technologies that are set to revolutionize 3D, VFX, and media production workflows.

Leveraging Decentralized GPU Network for Affordable AI Training and Inference

By harnessing the power of Render Network’s decentralized GPU network, the partnership seeks to enhance AI training and inference capabilities while keeping costs in check. This initiative is a significant step towards making generative AI technology and provenance systems more accessible and impactful across the media production landscape.

By adding StabilityAI models directly to the Render Network, large AI models and 3D content workflows will be able to work together without any problems. Third-party apps will also be able to access web APIs, and the development of next-generation media models will be able to scale to over a million consumer GPUs.

Fostering Open Standards and Democratizing Access

StabilityAI will collaborate with OTOY within the Immersive Digital Experiences Alliance (IDEA) to promote open standards for integrating AI models into 3D workflows across various domains, including product design, motion graphics, VFX, composition, and spatial holographic endpoints.

The goal is to influence standards across the media and entertainment ecosystem and ensure that access to this powerful technology is democratized, enhancing creativity for all while promoting innovation with integrity.

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Developing Transparent IP Tracking Tools

A key focus of the collaboration will be the development of transparent IP tracking tools, with support from Endeavor, to ensure that creators maintain control over their intellectual property and receive fair compensation for its use in AI models. This effort includes leveraging OTOY’s LightStage technology for ultra-realistic virtual performances, allowing artists to control the use of their likeness and IP.

Exponential GPU Demand and RNDR Burn

According to analyst Machine Alpha, Stable Diffusion accounted for 12 billion of the 15 billion images generated by AI last year, surpassing industry giants like Adobe, Midjourney, and OpenAI’s DALLE-2. With StabilityAI yet to showcase their version of SORA, the partnership is expected to drive exponential GPU demand and RNDR token burn, further highlighting the significance of this collaboration.

The partnership between Render Network, OTOY, StabilityAI, and Endeavor represents a major milestone in the advancement of AI applications in the arts and media industry. By combining the expertise of these industry leaders in open-source generative AI, media and entertainment, and GPU computing, the collaboration paves the way for more creative and inclusive AI applications while ensuring the protection of creators’ rights and fair compensation.

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Temitope Olatunji
Temitope Olatunji

Temitope is a seasoned writer with over four years of experience. He specializes in Web3 and FinTech topics and enjoys creating content in these areas. He holds both a bachelor's and master's degree in Linguistics. When not writing, he trades forex and plays video games.