With the ICC Cricket World Cup ’23 just days away, a major new web3 initiative is poised to draw in millions of cricket fans. The International Cricket Council (ICC) has partnered with blockchain platform NEAR Protocol to launch a web3 fan engagement app for the tournament, similar to the popular fantasy cricket platform Dream11.
Beginning October 5th when the World Cup kicks off in India, the app will allow fans to create their own virtual teams and earn points based on the real-world performance of players. Top scorers on the app’s leaderboard will receive prizes like match tickets, event passes, and merchandise.
ICC’s new app has the potential to expose the World Cup’s audience of 400 million daily viewers to web3 technology. While crypto and blockchain initiatives have grown in popularity, they remain on the fringe for many mainstream consumers. This effort by a top sports organization like the ICC could drive mass adoption of blockchain-based experiences.
“Every day, over 400 million people will potentially tune in to watch these cricket matches” said hitesh.eth on X (Twitter). “With this app, you can create your own team, and you will earn scores based on the performance of the players you select for your team…”
The monthlong cricket tournament is one of the world’s most viewed sporting events. With the ICC embracing web3 technology, this World Cup is shaping up to be a watershed moment for blockchain mass adoption.
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