Story is having a huge day, jumping almost 30% in the past 24 hours. At the moment, IP price is trading around $7.89, and daily trading volume has exploded more than 1,700%. The rally has grabbed attention across the market, and the big question is simple: what’s fueling this sudden surge?
The move isn’t coming out of nowhere; several strong catalysts are driving IP higher. First, Grayscale launched a trust for Story, giving institutional investors an easy way to get exposure. That was enough to put fresh eyes on the token from the traditional finance crowd.
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At the same time, Heritage Distilling, a Nasdaq-listed company, made headlines by buying $82 million worth of IP at $3.40 for its treasury. It’s the first time a U.S. public company has treated a crypto token as a treasury reserve asset, and the buyback effectively cut circulating supply by nearly 17%. That created a real sense of scarcity and institutional conviction.
Why is $IP pumping these days?
— StarPlatinum (@StarPlatinumSOL) August 30, 2025
The token IP is up +29% in 24h, now at $7.66.
The volume comes from Heritage Distilling’s $82M buyback
The Upbit listing, and market makers pushing liquidity.
Volume hit $253M in one day (+720%).
Why it pumped:
• Heritage buyback: $82M at… pic.twitter.com/Qg2dbjBAmu
On top of that, IP got listed on Upbit, quickly becoming one of the biggest drivers of trading activity, with Korea now accounting for nearly a third of daily volume. Professional market makers have also stepped in, keeping liquidity tight and order books deep across exchanges.
And to add fuel to the fire, a wave of short positions was liquidated as price broke higher, forcing even more buying pressure into the rally.
The combination of institutional backing, exchange demand, and a supply squeeze has created the perfect storm for today’s breakout.
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IP Chart Analysis: A Clean Breakout
The 4H chart shows how quickly momentum turned in IP’s favor. After weeks of grinding higher along an ascending trendline, Story price finally broke through a key structure level around $7.00. Once that wall fell, the rally was sharp, pushing all the way above $8.00 before cooling slightly.
The 50 EMA at $6.36 is still acting as strong dynamic support, and the breakout confirmed that bulls are in control for now.
The move also sent the RSI soaring to around 78, which signals overbought conditions and explains the quick wick back down. Even so, the fact that IP price is holding above $7.80 is a sign of strength.
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Why is Story (IP) Price Headed Next?
Story pump today is being read as a sign of mainstream adoption, with both Heritage and Grayscale stepping in.
That’s a powerful narrative, and it has clearly lit up retail sentiment. But it’s also worth noting that the rally is leaning heavily on Korean volume, and the RSI is flashing overbought.
For the week ahead, expect IP price to chop between $7 and $9, with quick swings in either direction. A clean breach of $9 would mean more upside, and breaking $7.50 would shift momentum back toward $6.50.
Either way, the combination of institutional activity and managed liquidity guarantees IP will be in the spotlight.
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