Binance’s stock trading product has hit a big milestone just one month after launch.
Today, on July 1, 2026, Binance announced that equity assets under management (AUM) on its platform have surpassed $1 billion. The company said the milestone reflects growing demand from users for seamless access to global markets through a single platform.
The stock trading feature launched on June 1, 2026, giving eligible non-U.S. users access to more than 7,000 U.S.-listed stocks and ETFs. Trades are executed in USDC, but users can fund positions using BNB, USDT, and other supported crypto assets, which are automatically converted. The platform offers fractional shares starting from as low as $5 , and supports regular trading hours, extended hours, and 24/5 trading.
In the first 30 days after launch (a period that included 22 trading days) users acquired more than $1 billion of U.S. equities on Binance and generated close to $3 billion in total trading volume. Binance’s Head of Spot and Derivatives Business, Shunyet Jan, said the figures reflect demand that had been constrained by barriers such as brokerage account requirements, bank wires, and minimum balances.
Stocks on Binance have surpassed $1 billion in AUM.
— Binance (@binance) July 1, 2026
A milestone that reflects growing demand for seamless access to global markets through a single platform.
Thank you for being part of the journey. 🤝 pic.twitter.com/EQY9EOS8hF
Roughly 73% of Binance’s stockholders using direct stocks come from emerging markets; regions historically underserved by traditional brokerages. About 1 in 7 visitors to Binance’s stock trading page registered an account, and nearly 90% of those new sign-ups placed a trade. The technology sector accounted for roughly 71% of direct stock holdings, with semiconductors representing around 48% of the allocation.
Binance Research estimates there are about 700 million brokerage accounts globally, implying roughly 11% of adults worldwide have access to stock markets. U.S. equities represent roughly half of global stock market capitalization, yet foreign investors hold only around 18% of that market.
Read also: 5 of the BEST Stocks to BUY in July 2026
Based on current growth, Binance’s direct stocks are on pace to exceed $10 billion by the end of 2026. The exchange’s research projects that by 2031, crypto exchanges could channel $2 trillion in incremental capital into global equity markets and bring 300 million new investors into the asset class .
The $1 billion figure is self-reported by Binance and has not been independently verified . Crossing the threshold nonetheless positions the exchange as a hybrid platform competing not only with crypto-native exchanges but also with fintech brokerages offering fractional stock trading.
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