Kaspa keeps finding itself in the middle of the same argument. One side believes Kaspa needs louder marketing to push KAS price higher. Another side believes the project is being misunderstood entirely. That tension has resurfaced again as KAS price continues to move through a challenging market phase, raising deeper questions about what growth actually looks like for Kaspa.
Crypto analyst Doh!mer has stepped into that discussion with a long and thoughtful breakdown that shifts attention away from noise and toward structure. His comments focus less on hype and more on how narratives form, spread, and eventually lose credibility across crypto cycles.
What you'll learn 👉
Kaspa Marketing Debate Highlights Experience Versus Noise
The Kaspa marketing debate often sounds simple on the surface. Louder promotion should attract more buyers, which should lift Kaspa price over time. Doh!mer argues that reality is rarely that clean. Experience in crypto comes from understanding cycles, human behavior, and narrative fatigue, not from constant posting or chasing engagement.
According to Doh!mer, much of what passes as promotion today does more harm than good. Unrealistic KAS price targets and claims that no one is buying now but everyone will buy later may attract attention, yet they weaken trust. That kind of messaging pushes away serious participants who understand how often such narratives collapse across the market.
In the last few days, the debate around “KASPA NEEDING MORE MARKETING” has intensified, and I think it’s worth addressing it seriously.
— Doh!mer.𐤊as (@Dohmer) January 23, 2026
First of all, having an opinion is not the same as having experience.
Real experience in crypto doesn’t come from years of shitposting or… pic.twitter.com/CXoGBUMDmP
Kaspa Is Not A Company With A Marketing Department
Kaspa often gets evaluated as if it were a startup with a centralized marketing team. That assumption creates frustration when expectations are not met. Doh!mer stresses that Kaspa is not a company and does not operate like one. Expecting official campaigns misunderstands what the network actually represents.
Kaspa grows through its community, its technology, and its long term credibility. Treating KAS as a brand that needs constant promotion risks turning organic development into artificial hype. That shift may temporarily lift attention but usually damages credibility when results fail to follow.
Coordination Matters More Than Random Promotion For KAS Price
One of Doh!mer’s strongest points centers on coordination. Random posting, meme cycles, and short-lived FOMO bursts rarely build durable interest. Coordinated communication, when done thoughtfully, creates far more impact over time.
He suggests bringing influential voices within the Kaspa ecosystem together to align timing, topics, and quality. Strong content from smaller creators often goes unseen without coordination. Synchronizing efforts allows that work to reach broader audiences without turning Kaspa into a hype driven narrative machine.
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From a marketing perspective, Doh!mer argues that alignment beats volume. Focused communication builds understanding, while noise often burns attention quickly.
Kaspa price discussions often circle back to marketing because price feels slow compared to expectations. Doh!mer reframes the issue by pointing out that some level of speculation will always exist. That reality does not mean speculation should lead the conversation.
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