The Trump family has officially stepped into crypto with the launch of World Liberty Financial (WLFI), a token tied to their blockchain project. The token went live yesterday, marking one of the highest-profile political families to enter the digital asset space.
According to the Wall Street Journal, the family’s net worth jumped by an estimated $5 billion following the launch.
Donald Trump is listed as an “honorary co-founder,” while his three sons are co-founders of the project. The family collectively controls less than 25% of the WLFI supply, but given the token’s valuation, that stake is already being described as their most valuable asset, surpassing even their long-held real estate empire.
WSJ: The Trump family’s wealth jumped by about $5B after launching the WLFI token via their crypto project World Liberty. Trump’s three sons are co-founders, while he is “honorary co-founder.” The family holds under 25% of WLFI, now likely their most valuable asset, surpassing…
— Wu Blockchain (@WuBlockchain) September 2, 2025
Price Action and Market Reaction
WLFI was listed for around $0.33, but the hype was short-lived. In just 24 hours, the token had fallen to around $0.23, proving that the market is already testing its tolerance for the project.
Aside from the initial fall, trading volumes were heavy on multiple exchanges. Traders are still trying to gauge whether WLFI will hold its ground as a long-term play, or if the hype fades after the initial wave of attention.
Tokenomics and Unlocks
At launch, WLFI unlocked 27 billion tokens out of its total supply, making them available for circulation. While the Trump family’s holdings remain under 25%, that still represents a significant slice of supply concentrated at the top.
The scope of the unlock was large compared to standard celebrity or political tokens, so initial price volatility was all but inevitable. Liquidity is still high now, but investors will be watching to see how much of that initial supply makes it to the open market during the coming weeks.
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