Instagram, through its parent company Meta, started working with Polygon in late 2022. The idea is simple: let users mint, show off, and sell NFTs right inside Instagram using Polygon’s blockchain. Creators don’t need to leave the app, making it easy to dive into Web3.
At first, it was just a small group of creators in the U.S., but Instagram plans to open it up to more users. They picked Polygon because it’s fast, cheap, and can handle lots of transactions.
This partnership helps both sides. Instagram gets a smooth, low-cost way to offer NFT features, which keeps users engaged and opens up revenue streams. Polygon gets exposure to millions of users, more blockchain activity, and higher demand for POL tokens.
What you'll learn 👉
Why Polygon Matters in Web3 and Instagram’s Big Plans
Polygon is one of Ethereum’s top Layer 2 solutions. It helps Ethereum run faster and cheaper while connecting different blockchains. It supports over 7,000 apps, including big DeFi and NFT names like Aave, Sushi, and Uniswap.
Big companies like Mercedes-Benz, Disney, Nike, Starbucks, and Reddit trust Polygon. Polygon’s security, scalability, and ease of integration make it a go-to choice for Web2 companies moving into Web3.
Instagram isn’t just dabbling in NFTs. They’re trying to make them part of the social media experience. Creators can make, sell, and display NFTs. This could grow into bigger things like online marketplaces and tools to support a creator economy.
Polygon is a popular blockchain because it is fast, secure, cheap, and works well with Ethereum. This makes it better than many other blockchains.
Instagram has over 2 billion monthly users. If NFT features reach most of them, we could see millions of new wallets and tons of activity on Polygon. That means more people buying and using POL tokens to pay fees.
We’ve seen this happen before. When Reddit launched NFTs on Polygon, token demand jumped. Instagram is much bigger, so the effect could be even stronger.
How High Could POL Price Go?
Right now, POL is $0.24. Its all-time high hit $2.92, and the current market cap is $2.5 billion compared to a peak of around $10 billion.
If Instagram fully embraces Web3, here’s how things could play out:
Optimistic case: POL could hit its old high of $2.92 by the end of 2026. Lots of adoption, active users, and higher transaction volume could drive this growth.
Realistic case: Other blockchains could share the spotlight, limiting POL’s rise. It might reach a moderate level, gaining steadily from Instagram adoption but not spiking.
Pessimistic case: If interest is slow or other projects dominate, Polygon price may climb slowly, maybe reaching $1 by the end of 2026. Competition from Solana, Avalanche, or other Layer 1 and 2 solutions could also limit growth. If user interest drops or Instagram changes course, POL might not see much of a boost.
Please note that these predictions are based on POL current price not minding other factors that can affect price.
In simple terms, more users and transactions mean more demand for POL. That usually helps the price go up.
What This Means for POL
Polygon could benefit a lot from Instagram’s Web3 push. More adoption, a bigger ecosystem, and higher token demand are all possible. It also strengthens Polygon’s position as a top Ethereum scaling solution.
Read Also: Cardano (ADA) Dips 20%, But That Story Could Soon Change: See What’s Coming
Still, it’s not without risks. Regulations and competition are real concerns. Realistically, POL could rise if users embrace these features, but it’s smart to stay cautiously optimistic. All in all, this is a big moment for Polygon as it grows alongside Instagram’s evolving Web3 plans.
Subscribe to our YouTube channel for daily crypto updates, market insights, and expert analysis.
